Web & Development
So Google can find, understand and display what you have already built
We audit and fix directly in the code: indexing, speed, structured data and migrations without traffic loss. We do not write content and we do not do link building, we make sure the technical foundation does not sabotage your investment in SEO.
- You invest constantly in content, but organic traffic is not growing
- You migrated the site recently and lost Google traffic, with nobody warning you
- You have hundreds of pages sitting at “discovered, not indexed” in Search Console and do not know what it means
01 · What it costs you today
A site migration can wipe out years of rankings
The moment of greatest risk, if it is not planned. The most expensive mistake: blanket redirects to the homepage instead of one to one mapping.
The developer says the site is “SEO friendly”, but the numbers say otherwise
Hundreds of pages blocked from indexing, and a content budget wasted on pages Google never gets to see.
A large catalogue takes weeks to appear in Google
At a store with tens of thousands of products, a badly managed crawl budget means new products stay invisible in search long after publication.
Technical recommendations sit undone for months
The SEO agency asks for changes, but the internal developer has no time allocated for “SEO tasks”, and the diagnosis stays an unused PDF.
02 · What you get
A complete technical SEO audit
Crawlability, indexing status, JavaScript rendering, structured data, speed, canonicalisation, hreflang setup. A report prioritised by impact versus effort, not a list thrown together at random.
Fixes implemented directly in the code
Redirects, canonicals, sitemaps, robots.txt, schema, hreflang, fixed by our own development team rather than merely recommended in a document.
A migration plan with no traffic loss
Old to new URL mapping, permanent redirects, pre-launch checks, and redirects kept for at least 12 months, per Google's recommendation.
Structured data for rich results
Stars, price, availability, straight in search, validated with the Rich Results Test, with nothing marked up that the user cannot see.
Crawl budget management for large catalogues
So new products get indexed quickly instead of waiting weeks in Google's crawl queue.
Monthly technical monitoring
Alerts on regressions introduced by ongoing development, plus periodic checks of structured data and Search Console coverage.
03 · How we work
- 01
Audit and diagnosis
1 to 3 weeks, depending on the size of the site. We check crawlability, indexing, rendering, speed and structured data on real data, not on assumptions.
- 02
A prioritised remediation plan
Ordered by business impact, not by the order in which the problems were found. A limited budget fixes whatever blocks indexing first.
- 03
Implementation
The same team that ran the audit writes the code that fixes it, with no hand-off lost between agency and developer.
- 04
Verification and monitoring
Resubmitting the sitemap and the affected URLs, then 30 to 90 days of monitoring to confirm the recovery or the improvement.
04 · Results
- finebar.roFineBar
Technical optimisation of the online store, part of the package that supported the sales growth.
- horus-center.roHorus Center
Structure, indexing and speed, as the foundation for the paid campaigns.
These are the figures reported by the clients themselves, for their own accounts, over the periods shown. We do not turn them into derived percentages and we do not present them as reproducible.
05 · What people usually ask us
- “We had an SEO audit before and nothing changed.”
- Almost certainly because the audit stopped at the report. A diagnosis with no implementation moves no metric, which is why our team implements the fixes it finds directly in the code.
- “Why can our own developers not do this?”
- They can, if they also have the specific expertise, which is a niche skill distinct from general development: how Googlebot renders, what crawl budget means, how canonicalisation behaves at scale. Good developers write correct working code, but they rarely have reason to know crawler behaviour in detail.
- “I hear SEO is dead because of AI, why keep investing?”
- It is not dead, but the composition of traffic has changed. If Google cannot index or correctly understand your pages, you are not eligible for classic results or to be cited in AI Overviews. The technical foundation remains the basic condition for both.
06 · Frequently asked questions
- How does technical SEO differ from “normal” SEO?
- Technical SEO is about infrastructure, making sure Google can access, render and index the pages correctly. Keywords, content and link building are content SEO, a separate service, under Marketing.
- We already have a content SEO agency, does this overlap with what you do?
- No, they are complementary. We work directly with the content team, and we make sure the technical foundation is not sabotaging their work.
- How long does a technical SEO audit take?
- Between 1 and 3 weeks, depending on the size of the site, longer for eCommerce with tens of thousands of products or for multilingual platforms.
- We are migrating the site, what do we risk if we do not plan the technical SEO?
- Losing organic traffic accumulated over years, sometimes partly irreversibly. A properly planned migration minimises the risk, but full recovery still takes anywhere from a few weeks to a few months.
- We already added structured data, but no rich results appear, why?
- Technically correct structured data does not automatically guarantee rich results, Google decides whether and when to show them, based on content quality. We check whether the implementation meets the requirements for each rich result type and whether other barriers remain.
Shall we talk about your project?
Tell us where you stand. If we are not the right answer for you, you will hear it in the first conversation.
Request a quote