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Design

The material inside your ads, produced at the pace today's campaigns demand

Banners, social templates and campaign landing pages, built on a reusable brand system, technically compliant with every platform, with no video production promises.

  • You run paid campaigns constantly and need a continuous flow of new material
  • You have an existing photo or video archive and want to turn it systematically into dozens of variants
  • You launch seasonally, Black Friday or new collections, and need high volume in a short window

01 · What it costs you today

  • The creative gets tired and performance drops

    Reels tire an audience in 7-14 days, in-feed video in 10-18, static images last longest. With no refresh rhythm, you run the same material long past the point where it stopped working.

  • Media budget burns on avoidable technical errors

    Important text landing in the unsafe zone of a vertical ad can raise cost per click by an average of 22%, with no visible warning from the platform.

  • The volume the season demands cannot be produced in time

    You need dozens of variants for a launch or for Black Friday, and manual production, file by file, cannot keep up without quality dropping.

  • Generative AI without control produces brand errors

    70% of the advertising executives surveyed reported at least one incident caused by generative AI, and 40% had to pause or pull ads.

02 · What you get

  • A brand-locked template system

    The brand elements fixed once, colours, fonts, logo, base layout, from which variants are generated automatically across formats, markets and campaigns.

  • Material technically compliant with every platform

    Safe zones, dimensions and file formats checked for Meta, TikTok, LinkedIn and Google Display, so the ad is not covered by the platform's native interface.

  • A landing page visually aligned with the ad

    Campaign page design built from the same visual system as the banner, so paid traffic does not lose conversion on arrival.

  • Production with no need for a new shoot

    We adapt your existing material, product photography, archive, footage, and integrate UGC. We no longer offer photo and video production, and we say so in the brief.

  • Structured testing, not guesswork

    Sets of 3-5 variants designed to test a single hypothesis, with a clear plan for what gets measured and when a winner is declared.

  • Generative AI controlled by a designer

    Used as an accelerator for variations and fast iterations, with a human brand check on every final deliverable, not as an unsupervised source.

03 · How we work

  1. 01

    Brief and audit

    We look at the existing material, photography, archive, brand guidelines, and establish what is missing for a volume production system.

  2. 02

    Template system

    We build the brand-locked system once per client. That is where the time is invested, so every later cycle is fast.

  3. 03

    Production and technical checks

    We deliver in the required formats, with a technical compliance check per platform before anything goes into a campaign.

  4. 04

    Testing and refresh

    We test in a structured way alongside your Paid Social or Paid Search team, then keep the refresh rhythm on a calendar.

04 · Results

  • Glovocampaigns and targeting

    Creative for campaigns and targeting strategy.

  • Kauflandnational campaigns

    Creative and strategy for large scale campaigns.

  • Zéffaecommerce ads

    Creative for product ads and launch campaigns.

These are the figures reported by the clients themselves, for their own accounts, over the periods shown. We do not turn them into derived percentages and we do not present them as reproducible.

05 · What people usually ask us

“We do it in-house, with Canva.”
That works for low, occasional volume. At constant volume, the absence of a brand-locked system leads to brand inconsistency and time lost recreating the same elements by hand.
“It is cheaper to generate it straight from AI.”
For cheap impulse products, the data really does show a CTR advantage for AI. For higher value products the pattern reverses, on top of the brand risk and the legal risk on fully machine-generated content.
“Why do you not do video production too?”
We no longer offer that as a standalone service, and we say so in the first conversation. We adapt existing material, integrate UGC, and well built static creative can perform as well or better on direct conversion.

06 · Frequently asked questions

Do you also do photo and video production for ads?
No, we no longer offer that as a standalone service. We adapt your existing material, integrate UGC and build static creative, which can perform as well or better on direct conversion.
How is this different from Paid Social or Paid Search?
There you buy the ad space and run the campaign. Here we produce the material that goes into it. The services complement each other, they do not overlap.
Why does creative matter more than targeting?
Independent studies show creative drives roughly 49% of incremental sales lift, more than three times as much as targeting. Marketers on average estimate the impact at almost three times below the measured reality.
How often does the material have to change?
It depends on the format. Reels tire in 7-14 days, in-feed video in 10-18, static images in 14-28. We build the refresh calendar around that rhythm.
Do you use generative AI in production?
Yes, as an accelerator for variations and fast iterations, with a human brand check on every final deliverable. Unsupervised, AI produces visible brand errors and, on high value products, underperforms human creative.

Shall we talk about your project?

Tell us where you stand. If we are not the right answer for you, you will hear it in the first conversation.

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