Blog
We write about what we deliver
No articles written to fill an editorial calendar. We publish only what we have tested on real projects, with sources wherever numbers appear.
How to choose the platform for an online store in Romania
Shopify, WooCommerce, PrestaShop or Gomag? Compared on real criteria: volume, catalogue, total cost and the local integrations it cannot run without.
Do you actually need a mobile app?
Real 30-day retention is under 6%. How to decide whether you need a downloadable app or a well-built mobile site, and what hidden costs turn up.
Why “a percentage of your ad budget” is a conflict of interest
If your agency earns more when you spend more on ads, whatever the result, its incentive is not aligned with yours. What the alternatives are.
How much traffic you need before an A/B test means anything
The real statistical threshold for a valid A/B test and why many Romanian sites never reach it. What to do below it so you don't mistake noise for a result.
What a technical SEO audit actually involves
An automated Screaming Frog export is not an audit. What a technical SEO audit really contains, what it excludes, and how to tell the difference before you pay.
What has to be written on a product label
From the fragrance allergen list expanded in 2026 to the 14 mandatory food allergens. What a compliant label must contain, and where design stops.
What you lose in a site migration, and how to avoid it
A study of 892 migrations shows an average recovery of 523 days. What causes the traffic loss and how a proper redirect map prevents it.