Marketing & ADS
Before you scale the budget, find out how close you are to its real ceiling
An independent account audit, real CAC and LTV maths and a growth plan by thresholds, on a flat fee rather than a percentage of the media budget.
- You have had paid campaigns live for at least 3 to 6 months and want a second opinion
- You want to raise the budget significantly, but do not know how much the account can take
- You are considering a new market and want to know what has to be rebuilt from scratch
01 · What it costs you today
You spend three times more, but profit has not risen the same way
Nobody can explain where the difference goes, because nobody has calculated the marginal performance of the budget added, only the account average.
Every agency promises to scale fast
The first two months look good, then the cost per customer explodes, a sign of ignored audience saturation rather than of a durable strategy.
You cannot find anyone who will just do an audit
Most agencies offer a “free audit” as a sales tactic for their own management contract, not as a standalone deliverable.
You opened a new market and it is not profitable
You translated the site and doubled the budget, but nine months later you do not know whether the problem is the product, the price or the execution.
02 · What you get
An account audit independent of execution
Valid whoever carries on managing the campaigns. We check the tracking, the structure and the economic incentive of the team that has run the account until now.
A saturation curve on your real historical data
Not on a generic industry benchmark. We see exactly where CPA started rising faster than the budget.
CAC and LTV calculated by segment
Product, channel, audience, geography, not just at aggregate account level, where a good average can hide unprofitable segments.
A validation plan for a new market
A test budget, success criteria, what has to be rebuilt before the full investment, rather than a translation followed by doubling the budget.
A scaling plan with explicit decision thresholds
Continue, stop or reduce, quarter by quarter, not a multiplier promised before the audit.
A flat fee, not a percentage of the media budget
No incentive to recommend unjustified scaling. The conclusion can be “do not scale yet”, and it stands whatever you decide.
03 · How we work
- 01
Qualification call
No cost. We check whether the real question is about scaling, execution or conversion.
- 02
Account audit
Read-only access to the ad and analytics accounts, without taking over the management.
- 03
Unit economics
CAC and LTV on real sales and retention data, not on estimates.
- 04
Delivery and implementation
The report and the scaling plan, including the “do not scale yet” option when the data calls for it. Execution stays with the Paid Search and Paid Social team, we monitor the thresholds.
04 · Results
- 38k → 150klei per month, Horus Center
Within three months of taking over the ad accounts. ROAS 6.
These are the figures reported by the clients themselves, for their own accounts, over the periods shown. We do not turn them into derived percentages and we do not present them as reproducible.
05 · What people usually ask us
- “Why pay for an audit, why not just give us the scaling plan?”
- A plan built without an audit is an expensive assumption. The audit first checks whether the reported data is correct, otherwise every later decision starts from the wrong place.
- “We worked with an agency that promised us 3x in 3 months.”
- We ask to see what happened to the budget and to the monthly CPA. Most of the time, the initial growth came from quickly exhausting the most qualified audience, not from a durable strategy.
- “We want to enter market X next month, we have no time to validate.”
- Roughly 73% of international expansion attempts fail or underperform expectations. A validation test of a few weeks costs vastly less than a failed full expansion.
06 · Frequently asked questions
- How much does an account audit cost?
- It depends on the complexity of the account. We give a firm estimate after a 20 to 30 minute conversation.
- Why not manage the campaigns directly, if you are auditing them anyway?
- We can, through the Paid Search and Paid Social team, but the audit stays a separate deliverable, valid even if you choose another team for execution.
- How fast can we raise the media budget?
- It depends on your account's saturation curve. As a general marker, increases of 15% to 20% every few weeks avoid algorithm resets.
- What happens if the audit shows we should not scale now?
- You get the report with the exact reasons, usually insufficient unit economics or an account near saturation, and what has to be fixed before we reopen the conversation.
- Do you have a guaranteed growth multiplier?
- No. Any fixed number promised before an audit ignores the fact that every account has a different saturation curve. What we offer instead is clear decision thresholds.
Shall we talk about your project?
Tell us where you stand. If we are not the right answer for you, you will hear it in the first conversation.
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