Marketing & ADS
Leads your team can actually turn into customers
A funnel built on a clear qualification criterion rather than on raw form volume, with CRM integration that never lets a lead go cold.
- Your sale does not happen within the same click session
- You get leads, but few turn into customers
- You have a contact list going cold with no nurturing process
01 · What it costs you today
The leads arrive, but they do not turn into customers
Most of the time they are not called within the critical few minute window, but the next day or never, and 78% of customers buy from the first company that responds.
Nobody has worked out the cost per qualified lead
Only the raw one. A source that looks more expensive at first can be cheaper per customer won, if it qualifies better.
Paid traffic lands on the homepage, not on a dedicated page
A direct loss of conversion, because a dedicated landing page converts 65% better on the same traffic.
Retargeting seems to go nowhere
Audiences eroded by privacy restrictions, with no first-party data strategy behind them.
02 · What you get
The qualified lead criterion, defined before launch
Budget, authority, need, timing, agreed with you rather than invented retroactively when the questions start.
A dedicated landing page for every offer
Not traffic sent to the homepage. Design and copy built on the capture flow, with a form optimised for the qualification goal.
CRM integration with real-time notification
The critical response window is measured in minutes, not hours. A new lead lands straight where sales work.
Retargeting built on first-party data
Server-side tracking and custom audiences from the CRM, resilient to the privacy restrictions of recent years.
Reporting on cost per qualified lead
Not just the volume of completed forms. The indicator that says something about your business rather than about the agency's activity.
A lead magnet chosen for the decision stage, not for fashion
A calculator, a quiz, a checklist or an audit, matched to your audience, not a generic ebook that has worn out.
03 · How we work
- 01
Discovery
We define the qualified lead criterion together and analyse your business's real sales cycle.
- 02
Funnel strategy
We choose the offer and the lead magnet that fit your audience's decision stage.
- 03
Build
Landing page, form with scoring, CRM integration and server-side tracking, ready for launch.
- 04
Launch and optimisation
A test campaign, validation on real data, then continuous optimisation on cost per qualified lead.
04 · Results
- spitalultulkarem.roTulkarem Hospital
Appointment booking and consultation request capture flows.
- hbledu.roHappy Blue Lessons
Capturing enquiries for tutoring and courses, from paid and organic traffic.
These are the figures reported by the clients themselves, for their own accounts, over the periods shown. We do not turn them into derived percentages and we do not present them as reproducible.
05 · What people usually ask us
- “Leads are expensive.”
- The relevant cost is not per raw lead, it is per qualified lead or per sale. A source that looks more expensive at first can be cheaper per customer won.
- “We tried funnels before and it did not work.”
- Usually the problem was not the traffic, it was the absence of a clear qualification criterion or of timely follow-up. We check both before changing the traffic strategy.
- “We already sell well, we do not need a structured funnel.”
- If the sale involves more than one contact, the absence of a structured funnel means leads lost silently, without you knowing how many.
06 · Frequently asked questions
- What exactly is a “qualified lead”?
- A contact who meets criteria set explicitly with you, budget, decision authority, real need, timing, not just someone who filled in a form.
- Why do you insist on integrating with our CRM?
- Because response speed is one of the strongest documented conversion factors. A lead contacted within the first few minutes qualifies several times more often than one contacted the next day.
- We already run ads, but the leads are poor. What do you check first?
- Response time and the qualification process in the CRM, not the campaign. Often the real problem is there.
- What lead magnet format do you recommend?
- It depends on the stage and the audience. For many B2B clients, a calculator or a free audit works better today than a classic ebook.
- Do you guarantee a certain number of leads a month?
- We do not guarantee raw volume. We track cost per qualified lead, a far more relevant indicator for your business.
Shall we talk about your project?
Tell us where you stand. If we are not the right answer for you, you will hear it in the first conversation.
Request a quote