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Marketing & ADS

Your Google Ads budget, managed so you know exactly where every leu goes

A real audit, a proper account structure and channel-level reporting, with a fee independent of the media budget, so our interest is efficiency rather than higher spend.

  • You have live campaigns but do not know where the money goes
  • Cost per lead has risen and nobody can explain why
  • You have been through several agencies and the account is a mess

01 · What it costs you today

  • Performance Max spends without telling you where

    The agency says it is “optimising”, you only see the invoice. PMax was rightly criticised for opacity, and without proper exclusions it bids on terms you would never have approved, including your own brand name.

  • Cost per lead keeps climbing

    The cause is usually simple: not enough budget to calibrate, negative keywords left unmaintained, or new competition the account never reacted to.

  • Some of your clicks do not come from real people

    Bots, click farms, competitors. On high CPC verticals, undetected click fraud can eat a real slice of the budget, not just a theoretical one.

  • Every new agency starts from scratch

    Without an initial audit, the account accumulates a chaotic structure, and every agency change wipes out what actually worked before.

02 · What you get

  • An account audit with a written action plan

    We check the structure, the quality score, the search terms from recent months and the negatives list. You come away with a document, not a list of “what is wrong”.

  • Alignment with SEO and the other channels

    With AI Overviews growing, organically cited brands get more paid clicks too. We do not treat Search in isolation from the rest of your visibility.

  • Conversion tracking configured correctly

    A mandatory condition before any automated bidding. Without it, the algorithm optimises blind and the reporting lies.

  • Performance Max with brand exclusion and negative lists

    We actively use the transparency controls introduced in 2026, at channel and placement level, so the campaign does not quietly expand into traffic you would not have approved.

  • Monthly reporting by channel, cost per lead and ROAS

    Not an invoice with “it went well”, but real numbers, for each channel inside Performance Max, tied to the commercial result.

  • Your media budget stays yours

    Paid directly to Google, never through us. A fixed fee based on account complexity, not a percentage of how much you spend.

03 · How we work

  1. 01

    Audit

    We analyse the account structure, the quality score, the tracking and the search terms from recent months. You come away with a written plan.

  2. 02

    Restructuring

    We separate brand from non-brand, configure conversion tracking correctly and set the exclusions for Performance Max.

  3. 03

    Launch and calibration

    At least 2 to 4 weeks on a stable budget, the time automated bidding needs to calibrate on real data.

  4. 04

    Ongoing optimisation

    Monthly reporting by channel and on cost per lead or ROAS, with a quarterly strategy recalibration.

04 · Results

  • 38k → 150klei per month, Horus Center

    Within three months of taking over the ad accounts. ROAS 6.

These are the figures reported by the clients themselves, for their own accounts, over the periods shown. We do not turn them into derived percentages and we do not present them as reproducible.

05 · What people usually ask us

“The management fee is expensive.”
The real cost of a badly managed account is budget drained on irrelevant traffic, brand cannibalisation and fraudulent clicks. A fair, fixed fee costs less than that.
“Performance Max does everything automatically, why would I still need an agency?”
Automation decides the bidding, not the strategy. Without exclusions, negative lists and your own audience signals, PMax optimises for volume rather than for profitability.
“I tried an agency before and it did not work.”
Usually there was no real audit, or the reporting stopped at clicks and impressions. We start every engagement with a complete account audit.

06 · Frequently asked questions

How much does managing a Google Ads campaign cost?
It depends on the complexity of the account, not on the size of the budget. We settle that at the audit, through a fixed fee.
How long until I see results?
Automated bidding needs at least 2 to 4 weeks to calibrate. The first real optimisations come from the second month.
Can you take over an account someone else has managed badly?
Yes, we start with a complete audit, keep what works and restructure what does not.
What happens to my media budget?
It stays paid directly by you to Google, separate from our fee. Full control, no hidden margin.
Does Search still make sense if Google answers directly with AI?
For informational searches, less so. For clear buying intent, the paid click remains the most direct route to a sale.

Shall we talk about your project?

Tell us where you stand. If we are not the right answer for you, you will hear it in the first conversation.

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