branding
A brand is not a logo. It is the reason someone picks you over the next option.
Positioning, identity and communication, built from what the market looks like, not from taste.
Where you stand
Nobody recognises their own problem in a list of service names. Pick the line that describes your situation.
- I do not know how to set myself apart from competitorsStrategy & positioning
- I need a name, a message, a way of speakingVerbal identity
- I need a logo and a coherent visual systemVisual identity
- The current brand no longer represents meRebranding
- I want people talking about me, not just paying for adsPR & offline visibility
Our angle
The angle for this niche: branding carries the thickest jargon in all of marketing, and the widest gap between what gets sold and what gets delivered. This page wins on clarity and on deliverables named in plain language.
What it covers
- 01
PR & Offline Visibility
PR and offline visibility means building and defending a brand's reputation through channels you do not fully control, the press, events, partnerships, physical advertising space, as opposed to owned channels (your own site and social media) or paid ones with total message control (digital ads).
Details - 02
Rebranding
Rebranding is not a new logo. It is a change in how the market understands who you are, what you do and who for, with everything that implies strategically, legally, technically and organisationally. The service covers the full transition of an existing identity into a new one, in two distinct forms:
Details - 03
Brand strategy & positioning
Brand strategy is not the logo, not the website and not the launch campaign. It is the decision document everything else starts from: who you are in the market, who you exist for, what you claim to do better or differently than the alternatives and, if you are more than one brand, how your entities relate to each other.
Details - 04
Verbal identity
Verbal identity is the part of a brand you hear rather than see: the name, the tone it speaks in, the key message it repeats across every channel, and the story behind it.
Details - 05
Visual identity
Visual identity means three deliverables that work together: a logo designed against functional criteria (not just aesthetic ones), a complete visual system that says how that logo is used along with colour, typography and shapes, and a brandbook that documents the system precisely enough for anyone, an in-house employee, a social media agency, a print shop, a developer, to apply it…
Details
Not sure which one you need?
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