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Marketing & ADS

SEO that tells the truth about what it can and cannot control

Keywords chosen on real intent, content built for E-E-A-T and ethical link building, with no promises of position one by a fixed date, which nobody outside Google can guarantee.

  • You want steady organic traffic, not just paid campaigns
  • You are a local business and want to show up in “near me” searches
  • You have spent a budget on SEO with no results and want to know why

01 · What it costs you today

  • You paid for six months of SEO and saw nothing

    The explanation is often a contract too short for the nature of the service, or an agency that reported activity, backlinks and articles, without ever tying it to keywords with commercial intent.

  • You bought a backlink package and traffic went down

    Bulk link packages are almost always low quality networks, exactly what Google detects ever faster algorithmically.

  • You are on the first page, but no customers come

    A sign the keyword targeting is wrong, optimised for search volume rather than for real commercial intent.

  • You are afraid Google's AI has killed SEO

    A fair worry for informational queries, far less so for those with buying intent, where both organic and paid clicks stay relevant.

02 · What you get

  • Keyword research on real intent

    Informational, commercial, transactional. Not just search volume, but real commercial potential.

  • On-page optimisation and content structure

    Titles, metadata and headings, plus topical siloing, aligned with the keyword strategy.

  • Ethical link building, outreach and digital PR

    Links earned, not bought. No networks that risk an algorithmic or manual penalty.

  • Backlink profile monitoring

    We spot toxic links or negative SEO attacks early, before they affect your rankings.

  • Monthly reporting beyond the click

    Rankings, impressions, brand traffic and, where measurable, the citation rate in AI Overviews.

  • Full local SEO for businesses with a physical location

    An optimised Google Business Profile, NAP consistency across every platform, reviews treated as the decision factor they are.

03 · How we work

  1. 01

    Audit and research

    Current rankings, backlink profile, keyword research on intent, and competitive analysis.

  2. 02

    Content strategy

    A keyword map, an editorial calendar and an internal link structure, handed over to the technical SEO team too where relevant.

  3. 03

    Production and optimisation

    Writing or optimising content on the prioritised pages, plus Google Business Profile optimisation for the local component.

  4. 04

    Link building and reporting

    Editorial outreach and digital PR, with monthly reporting extended beyond the click, over a minimum horizon of six months.

04 · Results

  • finebar.roFineBar

    SEO and content, alongside the catalogue and promotion campaigns.

  • horus-center.roHorus Center

    Organic positioning on the fast-moving categories.

These are the figures reported by the clients themselves, for their own accounts, over the periods shown. We do not turn them into derived percentages and we do not present them as reproducible.

05 · What people usually ask us

“Why invest in SEO if AI answers directly and nobody clicks any more?”
Clicks fall on informational queries, but being cited as a source in the AI answer brings more than twice as many clicks as not being cited at all, and buying intent stays much less affected.
“We tried SEO before and it did not work.”
The most common reason is the wrong time horizon. A 2 to 3 month contract, judged against expectations of instant results, almost always fails, whatever the quality of the work.
“I bought cheap links and now I am afraid of a penalty.”
We run a backlink audit and, where needed, disavow through Search Console. Recovery is possible, but it takes time proportional to the size of the toxic network.

06 · Frequently asked questions

Does SEO still make sense in 2026, if Google answers directly with AI?
Yes, but with recalibrated expectations. Transactional queries stay relatively unaffected, and being cited as a source brings more than twice as many clicks as not being cited at all.
How long until I see results?
The first signs usually appear at 3 to 6 months, stable results at 6 to 12 months, faster in niches with less competition.
Is buying links a quick fix?
It can look efficient in the short term, but Google detects artificial networks ever faster. We build authority through real outreach and digital PR.
What is local SEO and do I need it?
If you have a physical location or serve a defined geographic area, yes. Optimising your Google Business Profile and keeping contact details consistent are essential.
What about the technical side, speed, structure, structured data?
That is technical SEO execution, a separate service. Our strategy decides which keywords and which content matter, and we work directly with the technical team for a complete project.

Shall we talk about your project?

Tell us where you stand. If we are not the right answer for you, you will hear it in the first conversation.

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