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Marketing & ADS

Ads on Meta, TikTok and LinkedIn that do not burn out after the first week

Targeting matched to how the algorithms actually work today, proper measurement through the conversions API, and a steady flow of new creative, with no promises of video production we no longer offer.

  • You want to diversify acquisition beyond Search
  • You have been running the same ads for months and feel they have worn out
  • You no longer have a photo and video production team and do not know how to carry on

01 · What it costs you today

  • You do not know how many customers really come from the ads

    The pixel is not connected through a conversions API, and the results dashboard shows a fraction of reality, sometimes 30% to 50% fewer conversions than the real ones in your CRM.

  • Interest targeting no longer works

    The 2020 to 2022 model has worn out. Today's algorithms want broad audiences and clean conversion data, not fine manual segmentation.

  • The same ads have been running for months

    A classic sign of creative fatigue, made worse by the absence of a steady flow of new material.

  • You no longer have a photo and video production team

    A real and increasingly common problem. With no flow of new material, the ad calendar dries up within weeks.

02 · What you get

  • A platform strategy that fits your budget

    We pick the mix of Meta, TikTok and LinkedIn based on your product and budget, not on whichever is most fashionable.

  • Proper measurement through the conversions API

    We configure the Conversions API and improve the EMQ score, so the algorithm sees real conversions rather than only its statistical estimates.

  • Campaign structure aligned with Advantage+

    Broad audiences and behavioural signals, not manual interest targeting, a model today's algorithms have left behind.

  • A creative refresh calendar

    Calibrated to format and daily budget, so the ads do not tire the audience before you get a chance to scale the budget.

  • Reporting on the indicators that matter

    CPM, CPC, CPL or CPA, frequency, ROAS. Not just total monthly spend.

  • Static creative design and UGC integration

    We no longer offer photo and video production. We adapt your existing material and integrate UGC, which frequently performs as well or better on direct conversion.

03 · How we work

  1. 01

    Audit and strategy

    We analyse the existing accounts, the targeting, the structure and the creative, then pick the right platform mix.

  2. 02

    Technical setup

    Conversions API, conversion events, an account structure aligned with the current AI optimisation models.

  3. 03

    Launch and learning phase

    At least 2 to 3 weeks on a stable budget, uninterrupted, which is what the algorithm needs to calibrate.

  4. 04

    Optimisation and refresh

    New creative at the cadence the format dictates, with monthly reporting and adjustment recommendations.

04 · Results

  • 500k → 650klei per month, FineBar

    With the commercial markup raised from 15 to 20 per cent, towards 20 to 25.

These are the figures reported by the clients themselves, for their own accounts, over the periods shown. We do not turn them into derived percentages and we do not present them as reproducible.

05 · What people usually ask us

“It is expensive, LinkedIn especially.”
The right comparison is not cost per click, it is cost per customer won, set against the value of a deal. Below 500 EUR of deal value we recommend other channels, above that threshold we work the numbers through before starting the campaign.
“I tried it and it did not work.”
Most of the time the cause was the combination of outdated manual targeting, not enough budget for the learning phase, and no conversions API. We reconfigure from those three points.
“We no longer have photo and video production, how do we make ads?”
Well-made static creative, adapting existing material and integrating UGC cover the need for constant refreshing, and the data shows static can be more efficient than video on direct conversion.

06 · Frequently asked questions

What is the difference between Paid Social and Paid Search?
Search captures existing demand, someone is actively looking. Social builds new demand, for people who have not yet searched for your product.
Do you also do photo and video production for ads?
No, we no longer offer production separately. We work with static creative design, adapt your existing material and integrate UGC supplied by you or by collaborating creators.
How long until I see results?
The first 2 to 3 weeks are usually an algorithm learning phase, with the cost per result falling progressively rather than instantly.
Is LinkedIn worth it for my B2B company?
Only if the average value of a customer won exceeds a few hundred euro. Below that threshold, the cost per click does not pay back.
What happens to my conversion data after the iOS restrictions?
We configure the conversions API with the highest possible quality score, to reduce dependence on statistical estimates and keep the data close to reality.

Shall we talk about your project?

Tell us where you stand. If we are not the right answer for you, you will hear it in the first conversation.

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